Brand Japan

From 2013-2015, Dr. Nancy Snow was a Social Science Research Council Abe Fellow and Visiting Professor affiliated with Keio University’s Institute for Journalism, Media & Communication Studies. Dr. Snow published a book about Japan’s image, reputation, and public diplomacy efforts, Japan’s Information War, available at worldwide, also available in a revised and updated Japanese language version, The Mystery of Japan’s Information Power, at Amazon Japan.

Here is a selection of Snow’s nation brand Japan writings and interviews:

Japan is not ready for an influx of foreign visitors

Japan must consider easing its COVID-19 travel ban

Japan’s government gets no credit for coronavirus response

Cancel Tokyo 2020 today Asia Times, Anis Rahman and Nancy Snow

Abe’s cheesy video highlights Japan’s coronavirus PR failure

Swift Olympic cancellation will boost Japan’s soft power

Japan’s government has failed coronavirus communications test

What 10 Days in Noble Silent Meditation in Japan Taught Me

Sadako Ogata’s legacy should restrain Shinzo Abe’s military enthusiasm  

War-themed artwork row reflects free-speech tensions in Japan 

Japan should not let politics override personal ties (with Kadir Jun Ayhan) Korea Herald

Hosting the Group of 20 summit did Japan no favors Japan Times

Teppanyaki: A Japanese cooking tradition made in America Japan Today

1930s Café do Brasil in Ginza: Propagation of Coffee in Japan The Asahi Shimbun Globe+

Laughter is the Best Medicine for ‘Bitter Rivals’ China and Japan The Asahi Shimbun Globe+

Japan’s universities need more global ties The Japan Times

Brand 2020 YouTube series featuring Dr. Nancy Snow