Brand Japan

From 2013-2015, Dr. Nancy Snow was a Social Science Research Council Abe Fellow and Visiting Professor affiliated with Keio University’s Institute for Journalism, Media & Communication Studies. Dr. Snow published a book about Japan’s image, reputation, and public diplomacy efforts, Japan’s Information War, available at Amazon.com worldwide, also available in a revised and updated Japanese language version, The Mystery of Japan’s Information Power, at Amazon Japan.

Here is a selection of Snow’s nation brand Japan writings and interviews:

Japan is not ready for an influx of foreign visitors

Japan must consider easing its COVID-19 travel ban

Japan’s government gets no credit for coronavirus response

Cancel Tokyo 2020 today Asia Times, Anis Rahman and Nancy Snow

Abe’s cheesy video highlights Japan’s coronavirus PR failure

Swift Olympic cancellation will boost Japan’s soft power

Japan’s government has failed coronavirus communications test

What 10 Days in Noble Silent Meditation in Japan Taught Me

Sadako Ogata’s legacy should restrain Shinzo Abe’s military enthusiasm

War-themed artwork row reflects free-speech tensions in Japan

Japan should not let politics override personal ties (with Kadir Jun Ayhan) Korea Herald

Hosting the Group of 20 summit did Japan no favors Japan Times

Teppanyaki: A Japanese cooking tradition made in America Japan Today

1930s Café do Brasil in Ginza: Propagation of Coffee in Japan The Asahi Shimbun Globe+

Laughter is the Best Medicine for ‘Bitter Rivals’ China and Japan The Asahi Shimbun Globe+

Japan’s universities need more global ties The Japan Times

- - Mayor damages Osaka’s image by cutting ties with San Francisco The Japan Times
  - Japan has much to teach America about guns The Japan Times
  - Japan’s race for the LGBT gold Japan Today
  - Why Yuriko Koike is the new face of brand Japan The Japan Times
  - Japan must take lead in gender diplomacy The Japan Times
  - What Japan’s millennials of the sea can teach us Japan Today
  - Forget Wall Street gains, U.S. soft power has crashed The Japan Times
  - Is America on track to be the Great Satan again? The Japan Times
  - Can the ultimate marketing campaign sell peace? The Japan Times
  - Women’s empowerment: The time is now, Japan The Japan Times
  - Branding Hiroshima beyond Obama The Huffington Post
  - Ise Jingu: Telling Japan’s story to the rest of the world The Japan Times
  - Lawson’s Geek: My Love Affair with Japan’s Convenience Stores The Huffington Post
  - The fate of a dolphin activist in Japan’s flawed democracy The Japan Times
  - A taste for life: Meet food diplomat Ami Matsuzawa February 2016 ACCJ Journal/Japan Today
  - A Rose by Any Other Name: Megumi Hagiuda December 2015 ACCJ Journal/Japan Today
  - Japan’s Future is an OISTer The Japan Times
  - Harry Kosato: The World is His Oyster November 2015 ACCJ Journal/Japan Today
  - In lieu of taking in refugees, Abe opens up checkbook The Japan Times
  - Japan’s diplomacy to vulnerable publics at home and abroad Al-Arabiya
  - The Heart of a City October 2015 ACCJ Journal/Japan Today
  - The tragic death of Japan’s pacifist brand, Foreign Policy in Focus
  - Kaori Sasaki: Online and Offline Global Connector September 2015 ACCJ Journal
  - A Japanese 3.0 Renaissance Man for Global Good August 2015 ACCJ Journal/Japan Today
  - The Abe administration’s arrogance of power moment The Japan Times
  - Land of the Rising Sister July 2015 ACCJ Journal/Japan Today
  - Turning Japan’s universities into genuine global players The Japan Times
  - The Bits and Bricks of Soft Diplomacy June 2015 ACCJ Journal
  - Branding Japan beyond Abe The Japan Times
  - A Test for Cool (and Nice) Japan: Press Relations The Huffington Post
  - Shaking Hands with the Worl d (Voices of Japan) May 2015 ACCJ Journal
  - Global Powers of Persuasion (Voices of Japan) April 2015 ACCJ Journal
  - Testy Team Abe Pressures Media in Japan by Jeff Kingston The Asia-Pacific Journal: Japan Focus
  - NHK World and Japanese Public Diplomacy (RIPE@2014 conference paper)
  - Promoting Japan’s Reputation and Global Image FCC Tokyo
  - Brand Japan, Brand Abe: A Clash of Narratives Japan Subculture Research Center
  - Telling Japan’s LGBT Story to the World: It’s Complicated Public Diplomacy Magazine
  - Japan in the Media: What Should Japan’s Story Be? G1 Global panel
  - The Japan Brand: Promoting Japanese Culture to the World G1 Global panel
  - Japan: The Super Nation Brand Temple University Japan talk
  - The Future of Japanese Public Diplomacy Syracuse University interview
  - Japan’s Brand is Floundering The Japan Times by Jeff Kingston
  - Brand building: Why Japan plays catch-up with regional neighbors EURObiZ & Japan Today
  - Abe Road (Foreign Policy in Focus)
  - Can Japan recapture its cool? A country’s government-backed multimillion-dollar bet The Globe and Mail
  - Der blutige Todeskampf der Delfine Die Welt
  - Japan’s Brand as Good as the People Behind It The Japan Times
  - Branding Japan (Foreign Policy in Focus)
  - Uncool Japan: Japan’s Gross National Propaganda (Metropolis)
  - Holding Up Half the Sky: Let’s give Japanese women a hand (Metropolis)
  - Kennedy shows ‘soft power’ skills in visit to disaster zone Associated Press
  - Tokyo welcomes Caroline Kennedy as new ambassador USA Today
  - Nice Japan Welcomes Sweet Caroline The Huffington Post
  - John F. Kennedy Visited Japan Once but Caroline Has Landed There (Las Vegas Guardian Express)
  - Il soft power è come sushi caldo: inverosimilearco LA LETTURA CORRIERE DELLA SERA (Italian)
  - Les ambiguïtés de la nouvelle assurance japonaiseLe Monde

Brand 2020 YouTube series featuring Dr. Nancy Snow